Finance × Sports — NCM ft. Mustafa Atari
A campaign that brought together the high-intensity world of financial trading and the adrenaline of professional motorsport within a single narrative.
NCM ft. Mustafa Atari
Client
2 distinct worlds
Sets Built
Mustafa Atari
Talent
Two distinct set environments were built: a multi-screen trading floor with blue-lit workstations and a brokers' operations room, and a full race garage with the NCM-branded racing car as the centrepiece. The campaign connected the precision of finance with the speed of sport through both setting and story.
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