SELECTED WORK
Proof, not promises.
The Call TVC — Al Balsan
A Ramadan 2024 campaign TVC for Al Balsan — a dramatic narrative film built around the emotional weight of Ramadan storytelling.
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Champions Paddock — Al Mouhra Club Nights
Brand identity and event experience design for Al Mouhra — an elite sports hospitality concept merging equestrian heritage with championship sports culture.
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Al Mouhra OPS — Horse Club Operating System
A full business operating system built for Al Mouhra Horse Club — covering events, members, stables, dining POS, HR, payroll, inventory, maintenance, and finance in a single unified dashboard.
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Podcast Set Campaign — ATFX Jordan
A narrative-driven marketing TVC built around a backstage dressing room world and a live podcast set concept.
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The Unmatched Host — Cadillac Escalade IQ
A full creative pitch for the Cadillac Escalade IQ — built around the concept of a car that doesn't arrive at the event, it hosts it.
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Online Car Shop — Doozcars Director's Cut TVC
A full set transformation — a space converted into a gritty, authentic car repair garage with Arabic graffiti, industrial barrels, and a comedic ensemble cast.
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Private Destination — Farm Villa Dead Sea
Experience design and digital platform for Farm Villa Dead Sea — a private luxury villa at 430m below sea level, built for intimate celebrations, couple escapes, and curated outdoor experiences.
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Three Worlds — Happy Cloud SA Fragrance TVC
A fragrance TVC spanning three entirely distinct visual worlds — each one built from scratch to express a different mood and product character.
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HARAS — The Operating System for Horse Clubs
A productised SaaS concept — HARAS packages the full horse club operations system into a white-label platform with three portals: Owner, Staff, and Admin.
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Dr. Laban Clinic OPS — Filler & Botox Operations
A clinic operations system built for Dr. Laban — daily appointments, client records, room management, camera and security monitoring, inventory tracking, staff scheduling, and finance, all in one dashboard.
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Najoom Summer Experience — Dunes Club
Brand identity and event experience design for Najoom Summer — a premium children's summer adventure at Dunes Club, Amman. Bilingual platform, full visual system, and live operations dashboard.
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Finance × Sports — NCM ft. Mustafa Atari
A campaign that brought together the high-intensity world of financial trading and the adrenaline of professional motorsport within a single narrative.
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The Place That Waited — Panorama Ma'an
An immersive experience design pitch for the Founder's Palace in Ma'an — commissioned by the Ministry of Culture, Jordan. A five-movement spatial narrative built around the arrival of Prince Abdullah on the Hejaz Railway in 1920.
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Remotcity — Find Any Remote, Fix Any Receiver
A WhatsApp-first product platform for remote controls, satellite receivers, and IPTV — built around a photo-matching system where customers send a photo and get the exact product.
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Jordanian Launch TVC — Seenjeemjo
A Jordanian brand launch TVC centred on costume design and set storytelling — each frame built to establish the brand's visual identity from the ground up.
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Shed Helak — Live Trivia Experience
Brand identity, event design, and digital platform for Shed Helak — a live Arabic trivia experience with a full character universe, voting system, and real-time audience engagement.
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Live Voting System — Shed Helak شد حيلك
A real-time audience voting system built for the Shed Helak live Arabic trivia show — QR-based table voting, live results on the big screen, and team lifeline tracking. Runs entirely on local WiFi with no internet required.
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Mother & Kid TVC — Tosot Ramadan 2024
A warm, emotionally driven Ramadan 2024 TVC for Tosot — a production built around family, warmth, and the domestic rituals of the season.
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GMC Yukon 2025 — Launch TVC
A cinematic launch TVC for the GMC Yukon 2025, built around the concept of orchestral power — merging the precision of a live symphony with the presence of the vehicle.
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Brand Identity System — Noir Supply Co.
Complete brand identity for a premium streetwear accessories label — from naming to launch toolkit.
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Autumn/Winter Campaign — House of Mara
A full-scale AW campaign spanning editorial photography, lookbook, and social content for an emerging luxury label.
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Arab Future Lab — Visual Identity System
Visual identity system for Arab Future Lab — an organization building the infrastructure for the next generation of Arab innovators. EITA designed a system that carries the weight of that ambition: forward, precise, and unapologetically Arab.
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Altasfiya Ceramics — Campaign Direction
A full campaign direction for Altasfiya Ceramics — a premium ceramic brand rooted in Jordanian craft. We built the visual language, directed the shoot, and delivered a campaign that positioned handmade ceramics as luxury objects, not craft souvenirs.
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Al Mouhra — Brand Campaign
A brand campaign for Al Mouhra — built from concept through production. We handled creative direction, visual identity, and campaign delivery for a brand entering a competitive market and needing to own a clear position from day one.
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